Los Angeles, California – June 12, 2009 – The desire to expand consumer knowledge regarding the care of the rugs in their home and the importance of their cleanliness is the focus of California-based Los Angeles Rug Cleaning. Headed by industry expert, Dr. Khosrow Sobhe (Dr. Kay), the company’s website provides a wealth of information regarding how to properly care for rugs, kilims, tapestries, Oriental carpets, and more. The site is an essential resource for rug owners who care about the investment of their rugs and serves to provide education regarding the importance of rug cleanliness as it can significantly impact the health of those who live in the home.
According to Dr. Sobhe, “When it comes to oriental carpet cleaning, we should have two major concerns: 1- Our health and 2- The life of our rug, which can be extended by professional rug cleaning. We breathe what we walk on; dirt, dust, sand, and etc are stored in the pile of the carpet/rug and when we walk on them they are released and thrown in the air and we breathe them in our lungs. Therefore, cleaner rugs help us have a more sanitary room and healthier environment.”
Damage from water, staining, and pet accidents are common occurrences and the site advises that it is important to take immediate action to maintain the quality and hygiene of a rug in any of these situations. Because many people do not know how to properly care for the rugs in their home and failing to keep the textiles in tip-top shape can affect more than their looks – it can also adversely affect the health of anyone living in the home. Different rugs need different care and Dr. Sobhe’s company makes it their mission to help extend the life of rugs or restore them to their original brilliance after time, wear, or accidents.
Because Oriental, Persian carpets and area rugs require cleaning methods that may vary from those used for wall to wall carpeting, a specialist is a requirement. Consumers need to be aware of the difference between a carpet cleaning generalist and a rug cleaning specialist so that they obtain the services of a skilled professional who can perform the appropriate cleaning, repair, or restoration. The Los Angeles Rug Cleaning Company site details the difference between carpeting, which is installed wall-to-wall, and rugs, which are constructed differently and can be moved or transported. Too often consumers mistakenly search for “carpet cleaners” when what they really need and want is a “rug cleaner” who knows how to care for specialty rugs.
Dr. Sobhe is dedicated to raising awareness on the importance of carpet cleanliness for health reasons and offering carpet care information as a service to his customers through is informative website, www.losangelesrugcleaning.com.
About Los Angeles Rug Cleaning
Los Angeles Rug Cleaning Company was founded by Dr. Khosrow Sobhe, Certified Rug Specialist (CRS) who is the CEO of its parent company, SOBCO International Ltd. His extensive background in producing and importing Persian rugs, along with a variety of degrees in Science, Business Administration, and Education, makes him ideally suited to head this company dedicated to improving cleanliness and health standards in the home. Dubbed “the voice of the Persian Carpet Industry”, Dr. Sobhe, as a second generation rug expert fully understands not only the specifics of carpets, but the health concerns which can arise as the result of not properly caring for them.
Los Angeles Rug Cleaning Company performs cleaning and repair services on a variety of rugs, including Oriental, Persian, kilim, and area rugs, tapestries and carpets, new and antique. This full-service company can also spot dye rugs and complete water damage restorations and appraisals. The showroom and workshop is open seven days a week to accept orders; they will also pick up rugs locally from customers’ homes at their convenience at no additional charge. Drop off welcome. You can also ship your rugs for cleaning or repair to their showroom.
The company is a member of the American Society of Interior Designers, ASID Los Angeles Chapter, Industry Partner and the Oriental Rug Retailers of America. The company is also a member of the Better Business Bureau (BBB) Los Angeles.
Dr. Khosrow Sobhe (Dr. Kay) Certified Rug Specialist (CRS) Los Angeles Rug Cleaning 1655 South La Cienega Blvd. Los Angeles, CA 90210 Tel. 310-770-9085 info@LosAngelesRugCleaning.com www.LosAngelesRugCleaning.com
Less than two years ago, we picked up few very good rugs from a client's home; one 9' x 12' and one 2' x 4' American Sarouk rugs, one Afghan rug and several other pieces. They needed some minor repairs and cleaning which we did. When we delivered the rugs, the customer wanted us to wrap them separately and individually so she could store them for a while. She wanted to have some remodeling done in her house. We did the wrapping in her yard.
Two weeks ago, the same customer called and said she had finished the remodeling and wanted to use the carpets, but since the rugs were in a storage unwrapped by a moving company with whom she had worked in the past, she needed our opinion to see if the rugs needed cleaning. We went to her home to inspect the rugs. Unbelievable!! All the rugs smelled terrible. On the back of several of them, you could see mold and mildew. When we opened the antique lovely American Sarouk rug, it was heart breaking and shockening. There were many dry-rot places and a big hole as big as a dish in the middle of the rug in the upper side of this beautiful antique rug which had been in our customers family forever. The big old Hamedan rug was also no exception to this crime againts art and culture. The customer was running out of word and was speechless. She could not believe her eyes as she had not unrolled and had not opened the rugs. Unbelievable scene!!
Why should a storage/moving company be so irresponsible?!
The 18th Persian Carpet Grand Exhibition will be held in Tehran from September 23 to 29, 2009. This exhibition was held in the month of August each year, but because of the fasting month of Ramadan, the organizer has decided to change the dates.
More than 400 exhibitors from all over the country will put their latest and finest rugs and kilims on display. Many antique rug dealers and collectors will also have stands and will participate in this great event.
This is a unique opportunity to go to Tehran, to buy Persian rugs first hand and to save big. You may also participate in many free rug weaving and dyeing workshops. To see a pictorial report on one of these exhibitions, you can visit the link below:
To apply for a visa, you may visit the web site of the Iranian Interest Section and follow the instructions. For tickets, hotel reservations and other travel related information, you may call Sharzad Travel at 310-477-9400 and ask for Sharzad, a lady who handles the travel to Iran and its related matters.
I love rugs and when I see nice rugs, I act like a kid in a candy shop or in a toy store and become excited. In the beginning, rug was my family business and I had no idea that it would become part of my life. Then it became my profession. After several years and after learning more about it, rug became my passion. Now, I think it has become my obsession!
Two weeks ago we mailed many postcards and coupons to our customers in Los Angeles and the neighboring towns. It has paid off. Those clients whose rugs need cleaning and repair are contacting us for pick ups or bringing their rugs in.
Doing something is better than doing nothing and sitting/complaining.
Rug Blog is a wonderful way to communicate with those who care about rugs of any kind. In this blog, I, Khosrow Sobhe (Dr. Kay) write about my everyday experience with Persian, Oriental and area rugs, and the people that I meet and talk with. I live and work in Los Angeles, where I have a rug gallery. I love my job. It is full of excitement. I hope you enjoy your visit and share your ideas and comments with me.
Rug is my PASSION. I grew up with it since it was my family business and my father's job. I have a bachelor's degree in Industrial Management, a Master's degree in Business Administration, MBA and a second Master's degree in Educational Planning and a Ph.D. in Educational Planning from the University of Southern California, USC in Los Angeles. I am a Board member to the Iranian Carpet Exporters' Association based in Tehran. I am a member of the Textile Group of Los Angeles, TGLA. I am a Board member to the Textile Museum Associate of Southern California, TMA/SC. I am also an Industry Partner to the American Society of Interior Designers, ASID Los Angeles Chapter with more than 1,700 members. I am also the Editor in Chief of the "Iranian Hand Woven Rug" quarterly. I have a rug gallery in Los Angels. I am also the president of the Iranian American Chamber of Commerce in Los Angeles. I have an active rug blog: http://rugmaster.blogspot.com/. In this blog, I, Dr. Khosrow Sobhe write about my everyday experience with Persian, Oriental and area rugs, and the people that I meet and talk with. They may be customers, friends, designers, or just ordinary people. I meet them in my rug gallery on 1655 South La Cienega Blvd. in Los Angeles (Tel. 310-770-9085) or else where.