Persian Varamin Rugs

Some times our customers asked for asymmetrical designs and a little out of balance designed rugs. We created such design and produced several pieces of these rugs in Varamin, a city with fine rug weaving tradition in south east Tehran.

Traditionally, there was a contrast between the color of border and the background in Persian carpets. For example if the color of background was red, the color of border was dark blue or visa versa. Recently, there has been a shift in demand in this regard. Therefore we produced some rugs in Varamin with Ivory background and borders. Below, you can see a picture of a rug with this type of color palette and out of balance design.

The size of this rug is 4' x 6'. The wool is hand spun and the dye is natural. The retail price of this rug is $1,950.

Khosrow Sobhe
Certified Rug Specialist (CRS)
www.rugidea.com
310-770-9085

Slow Rug Market in Los Angeles & Iranian American Parents Association IAPA

It was relatively a quiet day yesterday. Although it was Saturday, I was at work from 12:00 to 5:00 pm. I went home and took my younger son Kash (Khashaiar) to dinner. My wife was going to an Azari concert with few other Azari speaking Iranian friends. My older son Ashkan was busy with his plans. Kash and I went to "Hamburger Haven" on Robertson and Sunset Blvd. After dinner, I suggested to go to a movie and Kash accepted. We went to "Couples Retreat". It was funny.

This morning, Sunday, I woke Kash up and offered him to go to a nearby Farmers' Market for breakfast. He accepted and we walked there and had breakfast together. It was a wonderful evening yesterday and a beautiful early morning together with Kash. He is a senior and 12th grader at Beverly Hills High School. Both my sons kash and Ashkan help me at my work when they have free time. This is how I became interested in rugs when I helped my father in his rug store.

It is 1:00 pm Sunday now and I am at work. I will be here until 2:00 pm and after that I will go to a meeting in Beverly Hilton Hotel held by Iranian American Parents Association, IAPA. This sold out event is called "One Life to Live". A 5 Step Certificated Program to bring Awareness & Understanding to Our Teenagers (ages 15 - 18) to Prevent:

Tragedies, Addiction, Feeling of Loneliness, Family Alienation,
Anger, Frustration, Lack of Direction

With One-of-a-Kind & Exciting Field Trips to:
LA County Jail & Police station
IN COLLABORATION WITH:
Sheriff Lee Baca
RADIO IRAN 670AM KIRN
Los Angeles Iranian-American Sheriff Advisory Council
Beverly Hills Police Department

I am on the board of IAPA. What does this have to do with me as a rug specialist? Well; Since my older son Ashkan started his elementary school 16 years ago, I joined his school's PTA and became it's president. This is how I got involved in this type of activity. We lived in Tehran then. After a few years, I became a member and also the president of my second son's PTA. I got more involved and became the vice president of the Central Council of Parents Teachers Associations in District 3 in Tehran supervising and overseeing more than 200 of these non-profit organizations. PTA has a history of over 80 years in Iran. In our PTA in Tehran in my sons' schools, we had four very active committees: Health, Education, Fund Raising, and Public Relations.

As an educator, parent and a citizen of the world, I think if we invest in our youth as our future leaders, we will have a better tomorrow with less violence and more love and understanding.

Here, I am posting three pictures. The first one on the top shows some of the IAPA board members. The second photo shows the IAPA board members in today's program at Beverly Hilton Hotel. Sheriff Lee Baca in standing in the middle. The third picture shows my two sons Kash and Ashkan in my rug gallery on La Cienega Blvd. You can click on each photo to enlarge.


Khosrow Sobhe
Certified Rug Specialist (CRS)
www.rugidea.com
310-770-9085

Rug Calendar

Paul Shaper Productions is a company based in Los Angeles. They are in rug promotions and have a clean and extensive rug dealers' list for the whole country. I have worked with this company on many occasions to promote sales or exhibitions and it has paid off.

Paul is in the final stages of a 2010 rug calendar printing process and contacted me this morning. I am posting a couple of pictures from his beautiful calendar along with his web site information. Anybody who maybe interested in his extensive line of products to promote his/her rug business should contact Paul Shaper.

Khosrow Sobhe
Certified Rug Specialist (CRS)
www.rugidea.com
310-770-9085

No Sales Tax No Rugs

A husband and wife came into our rug store and looked for an rug few minutes ago. After looking at many rugs, they finally found the piece they both liked. They said they did not want to spend that much on a rug. I gave them a good price and accepted their offer for an 8 x 10 rug if they paid me cash. They did not have cash so they went to a nearby shopping center and got cash from an ATM Machine and came back. We packed the rug and they wanted to pay. But one problem came up. They did not want to pay sales tax which is 9.75% in Los Angeles where we are. I did not give them the rug. Sales Tax goes to the State and paying cash, check or credit card does not make a difference. They left without the rug and I do not regret that.

Some rug customers are spoiled and expect too much. Where ever they go, not only they pay sales tax, in some instances they pay tip as well. When it comes to rug, they bargain, they do not pay tip, and after all, they (some of them) do not want to pay tax. This is not going to happen here!!

Khosrow Sobhe
Certified Rug Specialist (CRS)
www.rugidea.com
310-770-9085

Spider Silk Tapestry, the First of Its Kind

Since we buy, sell, clean, repair and restore tapestries, this news caught my eyes.

An amazing and rare textile, woven from golden-colored silk thread produced by more than one million spiders in Madagascar, went on display on September 23, 2009 in the American Museum of natural History in New York.

The production involved 70 people who collected spiders during the rainy season, the only time when they produce silk. A dozen more people were needed to draw the silk from these giant spiders with hand-powered machines, with each spider producing about 80 feet of silk filament.

This intricately-patterned spider silk features stylized birds. The silk fiber was gathered from the female golden orb spider which is renowned for the lustrous golden hue of its silk fiber. The male spider does not produce silk. These spiders are found throughout the tropics and are known as golden orb weavers for their big, gold-colored webs. The webs can often be seen between telephone and electrical wires—and are sometimes large enough to span a one-lane road.

Almost all silk fabric is made from silkworm moth cocoons, but people have occasionally tried to make cloth from spider silk. One of the biggest challenges is the cannibalistic nature of spiders, which makes it very difficult to raise them in captivity, unlike silkworms. Spiders can be collected in the wild and then placed in a device to keep them still so the silk can be drawn. Afterward, the spiders are released back into the wild.

For more information, you can visit the museum's web site: http://www.amnh.org/exhibitions/spidersilk/?src=e_h. I got the pictures and the main news from this web site.

Khosrow Sobhe
Certified Rug Specialist (CRS)
www.rugidea.com
310-770-9085