The NowRuz celebration, held on March 14th 2010 at the Beverly Hilton Hotel, was a night that will not be soon forgotten. NowRuz is a celebration of the Iranian New Year and the beginning of spring. This extravaganza was presented by the Iranian American Parents Association, a group of community leaders dedicated to bringing the community together despite their cultural backgrounds. The IAPA is a nonprofit organization that has been in service since 1994. All proceeds of the IAPA are donated to various corporations like, The Beverly Hills Unified School District, The Maple Counseling Center and the LA County Foster Home Program.
At the celebration there were beautiful displays, delicious food, joyous music and wonderful people. All of these factors made for a great party and successfully provided an amazing atmosphere for the celebration of NowRuz. Sheriff Leroy Baca was honored with the 2010 IAPA Humanitarian Award for his accomplishments with the youth of Los Angeles. Stanley Black, KIRN 670AM, Gail & Lee Silver and Thomas Blumenthal were awarded with the 2010 IAPA Community Spirit Award. Nasser Ovissi was awarded with the 2010 IAPA Lifetime Achievement Award. Many thanks go out to this group of honorees and all that they have done for our community.
Many extravagant displays were set up throughout the ballroom and bazaar. The clothing, jewelry, colored eggs, flowers and so much more, were all gorgeous items that represented our dedication to hard work in the community. Our booth, for Los Angeles Rug Cleaning, had an array of colorful wool and a plethora of books related to Persian carpet cleaning and the like. At our booth we had a weaver teaching people the art of rug weaving, we even got to show Sheriff Baca how to do it!
At our booth, we explained to all the guests and honorees the services that we provide, such as: pet stain removal, rug repair, rug water damage restoration, carpet cleaning, rug repair and appraisals. Guests had a wonderful time learning a little bit about the history of Oriental rugs and enjoyed their chance to try out weaving themselves.
The NowRuz celebration was a huge success and wonderful time. Guests had an outstanding time dancing to the music, listening to the performers, watching the dancers, and enjoying traditional Persian cuisine, along with delicious tea from the Tea Room. The party was phenomenal and we look forward to the upcoming celebrations!