You have beautiful handmade Oriental or Persian rugs at home but you do not maintain and care for them properly. You expose them to direct sunlight and this is what happens. The colors fade away and this cannot be fixed. You can prevent these kinds of damages by using the curtain/draperies properly or simply by covering the rug and protecting it from sunlight by a piece of fabric. When damaged by sun, the pile cannot be over-dyed and this causes a permanent damage to the rug. It looks ugly and reduces the value drastically.
Just take a look at the first picture. Our lovely customer has covered the table (worth $2,000) with fabric and plastic but has left this beautiful handknotted Persian Habibian Nain carpet 12' x 20' with 20,000,000 knots worth $50,000 uncovered and unprotected under the sun. That is bad.
Dr. Khosrow Sobhe (Dr. Kay)
Certified Rug Specialist (CRS)