Natural - Grown on sheep that graze freely on the countryside
Sustainable - Wool is an annually renewable fibre and therefore is a resource that is naturally replenished.
Warm - Wool is the original fibre for warmth; it has insulating properties and can keep you warm and cozy in the coldest conditions.
Cool - Wool is also a fiber that stays cool - it breathes and will adapt to suit its environment or its wearer.
Comfortable - The flexible, tactile nature of wool makes it comfortable to wear or to feel underfoot.
Versatile - The endless suitability of wool for many applications from fashions to floors to insulation show that wool is capable of adapting to its use.
Naturally fire-retardent - as a result of its high water and nitrogen content, wool will naturally resist fire and does not melt, drip or emit noxious fumes, which are key causes of fatality in fire situations.
Pure wool is bio-degradable - The natural ability of wool to biodegrade is an asset to the world as the eco agenda grows.
Durable - Unique Resilience ensures that it can withstand wear and tear over a long period.
Natural bounce-back - On the floor, wool has the ability to resist flattening and in a garment it will resist creases. This is due to its natural spring-like character.
Quality and style - The enduring quality and style of wool is still seen by the world's fashion and interior's champions as being superior to other fibres.
Safe and slip free - Wool is the perfect flooring for the home - young children or the elderly can be protected from accidents with a soft flooring.
Carbon efficient - An effective insulator, wool will reduce the need for heating and protect against heat loss making it highly carbon efficient.
Non allergenic - Able to trap dust within its microscopic scales, wool prevents floating dust in the home so that it can be vacuumed later. This keeps the air cleaner for breathing
Sourced from campaignforwool.org
Dr. Khosrow Sobhe (Dr. Kay)
Certified Rug Specialist (CRS)