Monday, April 6, 2009

Rug Selling Techniques: The Art of the Elevator Pitch

I was browsing the Internet and I stumbled upon a very good article. I am sure we rug dealers and rug enthusiasts can use this to do more business and sell more rugs or its related services. I like to share this short article with my readers.

The Art of the Elevator Pitch

Carlos Figuera

The elevator pitch is your response when someone casually asks, “What kind of work do you do?” and you give them a brief answer in roughly the time span of an elevator ride. You can have an elevator pitch for job search, marketing your business or pretty much any other situation where you need to get your message out.

The goal is to cause some kind of further action on the part of the listener. Ideally, an opportunity to further discuss your pitch. Unfortunately, many entrepreneurs are not prepared when the opportunity arises be it at a wedding reception, alumni lunch or even a chance encounter with a potential investor.

The ideal elevator pitch should be approximately 30 seconds and certainly no longer than 60 seconds. Don't explain your entire business plan. There just isn't time. You need to provide a hook to engage the listener. The first thing out of your mouth should explain the problem you solve. Remember you are not selling the drill, you are selling the hole. Once you have set the hook you can elaborate a little further.

You should constantly refine and practice your elevator pitch but make sure the preparation doesn't smother your enthusiasm for you business or product. Finally, practice in front of a mirror. Tape yourself and let others critique your pitch. It can be a humbling experience but the sting is more than made up for by increased business.

Khosrow Sobhe
Certified Rug Specialist (CRS)

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