We have a rack which we put up every day in the front of our rug gallery on La Cienega Blvd. in Los Angeles. To attract potential customers and the drivers who drive by, we put one piece of area rug on sale each morning with its price considerably reduced. I also put up a "Today Only" big sign this morning and it seems to be working. I have sold few pieces since I opened up the store and it is only 12:30 pm. I do not cheat and will change the rug which is on display every day if that is not sold. It is good to build trust of the customers.