Persian carpet to be promoted
Iran is to introduce Persian carpet to the world.
Iran will make an appraisal of hand-woven carpets in a bid to restore the reputation of its carpet industry in domestic and foreign markets.
“Iran's hand-woven carpets have long enjoyed a very high reputation in the world. We must take steps toward introducing the Persian carpet more effectively to attract customers to its artistic value,” said Houshang Fakher, vice-chairman of Iran's Chamber of Commerce, Industries and Mines.
“The hand-woven Persian carpet needs more and better advertising to ensure its successful introduction to its international customers, as well as recapturing the first place it had long held in the world market”, he added.
To this end, national and international exhibits to introduce the country's age-old art of weaving exquisite carpets must be held on a regular basis and with adequate preparations, he noted.The hand-woven Persian carpet has always been viewed as an essential part of Persian art and culture, dating back many centuries and represting one of the most outstanding symbols of the country's cultural and artistic traditions.