A lady walked in and looked for a 5 x 8 rug. She liked a rug with black background, but said she wanted to buy this rug for her sister and was not sure if her sister would like this rug or not. She wanted to take a photo with her cell phone camera to show it to her sister. I said that I could send her sister an e-mail with a link for her to visit and see all the rugs in that category. She agreed and gave me her sister's e-mail. Few minutes later, after she received a phone call from her sister, she paid for the rug with her ATM card and left happily!! That is the miracle of technology to sell a very traditional item such as a rug.